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Restaurant Automation

Customer Feedback Analysis

Aggregate feedback from forms, reviews, and social into weekly theme report with action items.

Automation overview

What this automation does

This automation starts when scheduled weekly Sunday + real-time feedback webhooks. It typeform post, meta insights post, airtable post, openai post, and asana scores, then with sentiment scores, quotes top 5 negative and positive snippets, emails managers PDF summary, and creates Asana tasks for themes exceeding 5% of weekly volum.

Trigger
Scheduled weekly Sunday + real-time feedback webhooks
Main actions
Typeform post → Meta Insights post …
Final outcome
with sentiment scores, quotes top 5 negative and positive snippets, emails manag…
Execution time
1–3 minutes
Apps used
7 integrations
AI-powered
No
Difficulty
Beginner
Beginner
Workflow diagram

End-to-end scenario flow

Read-only visualization of how data moves from trigger to final result.

Trigger
Webhooks
Scheduled run
Step 1
Typeform
Post
Step 2
Meta Insights
Post
Step 3
Airtable
Post
AI
OpenAI
Post
Step 5
Asana
Scores
Result
Asana
Workflow complete
Step-by-step

How each step runs

  1. 1
    WebhooksTrigger
    Scheduled run

    Scheduled weekly Sunday + real-time feedback webhooks

  2. 2
    Typeform
    Post

    Typeform post-meal surveys, Google review new review webhook, and Instagram comment mentions sync to Airtable feedback lake; Sunday GPT-4o clusters themes

  3. 3
    Meta Insights
    Post

    Typeform post-meal surveys, Google review new review webhook, and Instagram comment mentions sync to Airtable feedback lake; Sunday GPT-4o clusters themes

  4. 4
    Airtable
    Post

    Typeform post-meal surveys, Google review new review webhook, and Instagram comment mentions sync to Airtable feedback lake; Sunday GPT-4o clusters themes

  5. 5
    OpenAI
    Post

    Typeform post-meal surveys, Google review new review webhook, and Instagram comment mentions sync to Airtable feedback lake; Sunday GPT-4o clusters themes

  6. 6
    Asana
    Scores

    with sentiment scores, quotes top 5 negative and positive snippets, emails managers PDF summary, and creates Asana tasks for themes exceeding 5% of weekly volum

  7. 7
    Asana
    Workflow complete

    with sentiment scores, quotes top 5 negative and positive snippets, emails managers PDF summary, and creates Asana tasks for themes exceeding 5% of weekly volum

Apps used

Connected applications

Webhooks

Post

Typeform

Post

Meta Insights

Post

Airtable

Post

OpenAI

Post

Asana

Scores

X (Twitter)

Scores

Summary

Automation summary

Trigger
Scheduled weekly Sunday + real-time feedback webhooks
Inputs
Scheduled weekly Sunday + real-time feedback webhooks, Business Name, Notification Email, Timezone
Outputs
with sentiment scores, quotes top 5 negative and positive snippets, emails managers PDF summary, and creates Asana tasks for themes exceeding 5% of weekly volum, OpenAI post, Asana scores
Business goal
Automate customer feedback analysis end-to-end with accurate app routing.
Execution frequency
Weekly
Estimated runtime
1–3 minutes
Error handling
Failed steps retry up to 3 times with exponential backoff; persistent failures notify your configured channel and log to the run history.
Dependencies
Webhooks, Typeform, Meta Insights
Benefits

Why use this automation?

Save ~9 hours/week

Remove repetitive steps from Customer Feedback Analysis so your team focuses on high-value work.

Reduce manual work

Connected apps sync data automatically instead of copy-paste between dashboards.

Prevent human errors

Standardized logic runs the same way every time, with retries on failure.

Faster response times

Events trigger immediate actions instead of waiting for someone to check a queue.

Requirements

What you need to get started

Required apps

  • Webhooks
  • Typeform
  • Meta Insights

Required accounts

  • Active Webhooks workspace with API access
  • Active Typeform workspace with API access
  • Active Meta Insights workspace with API access
  • Shata Automation workspace (free tier supported)

Required API keys

  • OAuth tokens for each connected integration

Permissions

  • Read access on trigger sources (forms, sheets, webhooks, or CRM objects)
  • Write access on destination apps (email, chat, CRM, or storage)

Estimated setup time

  • 20 min including app authorization and test run
  • Difficulty: Beginner

Optional apps

  • Airtable (optional)
  • OpenAI (optional)
  • Asana (optional)
  • X (Twitter) (optional)

Automation runtime

Activate this template

PreviewSome steps run in preview until their integrations go live.

Connect required apps via OAuth or API keys. Credentials are encrypted server-side. Dev test runs mock external actions when connections are missing.

Draft
0%
Activation readiness

Est. setup time: ~16 min

Required connections

  • webhooks(required)
    Previewwebhooks: workflow actions run in preview
    Missing
  • typeform(required)
    Previewtypeform: workflow actions run in preview
    Missing
  • Meta (Facebook & Instagram)(required)
    PreviewMeta (Facebook & Instagram): workflow actions run in preview
    Missing
  • Airtable(required)
    PreviewAirtable: workflow actions run in preview
    Missing
  • Missing connection: webhooks
  • Missing connection: typeform
  • Missing connection: Meta (Facebook & Instagram)
  • Missing connection: Airtable
Manage all connections →View all installations →

Workflow summary

Trigger
Scheduled weekly Sunday + real-time feedback webhooks
Steps
7 nodes
Required apps
4
Optional apps
2

Trigger

Schedule trigger

Activate this workflow to provision the trigger endpoint.

Run history

No runs yet. Install the template and run a test, or activate to receive webhook/schedule runs.

FreeBeginnerPreview20 min setup4.7721 installs · 431 reviews
Customize for My Business
Analytics

Template performance

3.4k
Views
721
Installs
71
Favorites
4.7
Avg rating
21.5%
Conversion
20 min
Setup time
93%
Success rate
82
Trending score
Most used integrations
WebhooksTypeformMeta (Facebook & Instagram)

Typeform post-meal surveys, Google review new review webhook, and Instagram comment mentions sync to Airtable feedback lake; Sunday GPT-4o clusters themes—food quality, service speed, ambiance—with sentiment scores, quotes top 5 negative and positive snippets, emails managers PDF summary, and creates Asana tasks for themes exceeding 5% of weekly volume.

Some steps run in preview until their integrations go live.

Required apps
WebhooksPreviewTypeformPreviewMeta (Facebook & Instagram)PreviewAirtablePreview
Optional apps
OpenAILiveAsanaPreview
All integrations
WebhooksTypeformMeta (Facebook & Instagram)AirtableOpenAIAsana
Workflow preview

How Customer Feedback Analysis runs

1
Trigger
Normalize feedback schema
2
Process
Rule engine
3
Action
webhooks
4
Notify
Alert & log
WebhooksTypeformMeta Facebook InstagramAirtableOpenaiAsana
Setup steps

Get started in 5 steps

  1. 1
    Connect feedback sources

    Typeform, Google Business reviews webhook, Instagram mentions, Airtable, OpenAI, Asana, Gmail.

  2. 2
    Normalize feedback schema

    Source, rating, text, location, timestamp unified in Airtable.

  3. 3
    Run theme clustering

    GPT groups similar complaints; assigns severity from volume and rating.

  4. 4
    Generate manager report

    PDF with theme chart, quotes, comparison to prior week.

  5. 5
    Create action tasks

    Themes >5% volume → Asana task assigned to location manager.

Variables

Configurable settings

VariableTypeDefaultRequired
Business NametextYour BusinessYes
Notification EmailemailYes
TimezoneselectYes
FAQ

Frequently asked questions

Arabic feedback?

GPT clusters Arabic and English; report sections bilingual.

Fake reviews?

Exclude reviews flagged spam by Google from clustering.

Item-level tags?

Menu item mentions extracted for dish-specific issue tracking.

Real-time alerts?

Single 1-star review with food keyword instant Slack to manager.

Get started

Customize Customer Feedback Analysis for your business

Our team can adapt this template to your exact workflow, apps, and brand requirements.