Shata Solutions
← Back to marketplace
Social Media Automation

YouTube to Reels

Clip long-form YouTube videos into vertical Reels segments with auto-captions and hooks.

Automation overview

What this automation does

This automation starts when youTube video marked `clip-ready` in Airtable with duration threshold met. It x (twitter) logs, airtable logs, openai logs, and meta insights logs, then when a YouTube video exceeds your configured duration threshold and is marked `clip-ready` in Airtable, the workflow uses OpenAI to identify three highlight win.

Trigger
YouTube video marked `clip-ready` in Airtable with duration threshold met
Main actions
X (Twitter) logs → Airtable logs …
Final outcome
When a YouTube video exceeds your configured duration threshold and is marked `c…
Execution time
30–90 seconds
Apps used
5 integrations
AI-powered
No
Difficulty
Intermediate
Intermediate
Workflow diagram

End-to-end scenario flow

Read-only visualization of how data moves from trigger to final result.

Trigger
YouTube
Event detected
Step 1
X (Twitter)
Logs
Step 2
Airtable
Logs
AI
OpenAI
Logs
Step 4
Meta Insights
Logs
Result
Meta Insights
Workflow complete
Step-by-step

How each step runs

  1. 1
    YouTubeTrigger
    Event detected

    YouTube video marked `clip-ready` in Airtable with duration threshold met

  2. 2
    X (Twitter)
    Logs

    When a YouTube video exceeds your configured duration threshold and is marked `clip-ready` in Airtable, the workflow uses OpenAI to identify three highlight win

  3. 3
    Airtable
    Logs

    When a YouTube video exceeds your configured duration threshold and is marked `clip-ready` in Airtable, the workflow uses OpenAI to identify three highlight win

  4. 4
    OpenAI
    Logs

    When a YouTube video exceeds your configured duration threshold and is marked `clip-ready` in Airtable, the workflow uses OpenAI to identify three highlight win

  5. 5
    Meta Insights
    Logs

    When a YouTube video exceeds your configured duration threshold and is marked `clip-ready` in Airtable, the workflow uses OpenAI to identify three highlight win

  6. 6
    Meta Insights
    Workflow complete

    When a YouTube video exceeds your configured duration threshold and is marked `clip-ready` in Airtable, the workflow uses OpenAI to identify three highlight win

Apps used

Connected applications

YouTube

Logs

Airtable

Logs

X (Twitter)

Logs

OpenAI

Logs

Meta Insights

Logs

Summary

Automation summary

Trigger
YouTube video marked `clip-ready` in Airtable with duration threshold met
Inputs
YouTube video marked `clip-ready` in Airtable with duration threshold met, Business Name, Notification Email, Timezone
Outputs
When a YouTube video exceeds your configured duration threshold and is marked `clip-ready` in Airtable, the workflow uses OpenAI to identify three highlight win, OpenAI logs, Meta Insights logs
Business goal
Automate youtube to reels end-to-end with accurate app routing.
Execution frequency
Real-time on event
Estimated runtime
30–90 seconds
Error handling
Failed steps retry up to 3 times with exponential backoff; persistent failures notify your configured channel and log to the run history.
Dependencies
YouTube, Airtable, X (Twitter)
Benefits

Why use this automation?

Save ~3 hours/week

Remove repetitive steps from YouTube to Reels so your team focuses on high-value work.

Reduce manual work

Connected apps sync data automatically instead of copy-paste between dashboards.

Prevent human errors

Standardized logic runs the same way every time, with retries on failure.

Faster response times

Events trigger immediate actions instead of waiting for someone to check a queue.

Requirements

What you need to get started

Required apps

  • YouTube
  • Airtable
  • X (Twitter)

Required accounts

  • Active YouTube workspace with API access
  • Active Airtable workspace with API access
  • Active X (Twitter) workspace with API access
  • Shata Automation workspace (free tier supported)

Required API keys

  • OAuth tokens for each connected integration

Permissions

  • Read access on trigger sources (forms, sheets, webhooks, or CRM objects)
  • Write access on destination apps (email, chat, CRM, or storage)

Estimated setup time

  • 45 min including app authorization and test run
  • Difficulty: Intermediate

Optional apps

  • OpenAI (optional)
  • Meta Insights (optional)

Automation runtime

Activate this template

PartialSome steps run in preview until their integrations go live.

Connect required apps via OAuth or API keys. Credentials are encrypted server-side. Dev test runs mock external actions when connections are missing.

Draft
0%
Activation readiness

Est. setup time: ~13 min

Required connections

  • youtube(required)
    Previewyoutube: workflow actions run in preview
    ⚠ Missing
  • x(required)
    Previewx: workflow actions run in preview
    ⚠ Missing
  • Airtable(required)
    PreviewAirtable: workflow actions run in preview
    ⚠ Missing
  • OpenAI(required)
    ⚠ Missing
  • • Missing connection: youtube
  • • Missing connection: x
  • • Missing connection: Airtable
  • • Missing connection: OpenAI
Manage all connections →View all installations →

Workflow summary

Trigger
YouTube video marked `clip-ready` in Airtable with duration threshold met
Steps
6 nodes
Required apps
4
Optional apps
1

Trigger

Manual trigger

Run workflows on demand via Test run or Live test. Activate to enable scheduled/webhook triggers on other templates.

Run history

No runs yet. Install the template and run a test, or activate to receive webhook/schedule runs.

FreeIntermediatePartial45 min setup★4.55.9k installs · 13 reviews
Customize for My Business
Analytics

Template performance

18.1k
Views
5.9k
Installs
29
Favorites
4.5
Avg rating
32.6%
Conversion
45 min
Setup time
97%
Success rate
62
Trending score
Most used integrations
YouTubeX (Twitter)Airtable

When a YouTube video exceeds your configured duration threshold and is marked `clip-ready` in Airtable, the workflow uses OpenAI to identify three highlight windows from the transcript, FFmpeg-extracts 9:16 clips via a cloud worker, burns captions, uploads to Instagram Reels via Meta API, and logs clip performance links back to the source video row.

Some steps run in preview until their integrations go live.

Required apps
YouTubePreviewX (Twitter)PreviewAirtablePreviewOpenAILive
Optional apps
Meta (Facebook & Instagram)Preview
All integrations
YouTubeX (Twitter)AirtableOpenAIMeta (Facebook & Instagram)
Workflow preview

How YouTube to Reels runs

1
Trigger
Pull transcripts
2
Process
Rule engine
3
Action
youtube
4
Notify
Alert & log
YoutubeXAirtableOpenaiMeta Facebook Instagram
Setup steps

Get started in 5 steps

  1. 1
    Connect YouTube and Meta

    Authorize YouTube Data API, Airtable, OpenAI, cloud FFmpeg worker, and Instagram Graph API.

  2. 2
    Pull transcripts

    Enable YouTube auto-captions or upload manual transcript to Airtable for highlight detection.

  3. 3
    Configure clip parameters

    Set clip length 30–90 seconds, max clips per video, and safe-zone crop for vertical.

  4. 4
    Review before publish

    Optional human approval step sends preview links in Slack before Reels upload.

  5. 5
    Run pilot clip batch

    Process one long video and verify three Reels publish with captions and source linkage.

Variables

Configurable settings

VariableTypeDefaultRequired
Business NametextYour BusinessYes
Notification Emailemail—Yes
Timezoneselect—Yes
FAQ

Frequently asked questions

How are highlight moments chosen?

GPT-4o scores transcript segments for hook strength, standalone value, and emotional peaks.

Face-centered crop?

Enable smart crop if your FFmpeg worker supports face detection; otherwise center crop.

Monetization impact?

Clips are separate Reels; they do not affect YouTube watch time on the long-form video.

Music in long-form?

Clips inherit audio; verify rights for short-form redistribution.

Get started

Customize YouTube to Reels for your business

Our team can adapt this template to your exact workflow, apps, and brand requirements.

Request custom automation →Talk to an expert