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Social Media Automation

Caption Generator

Turn product photos and short notes into captions with hooks, CTAs, and hashtag clusters.

Automation overview

What this automation does

This automation starts when new image in Google Drive `captions` folder or Typeform upload. It openai analyze image & draft captions and meta insights rank hashtag pool, then three captions with ranked hashtags sent for review.

Trigger
New image in Google Drive `captions` folder or Typeform upload
Main actions
OpenAI analyze image & draft captions → Meta Insights rank hashtag pool
Final outcome
Three captions with ranked hashtags sent for review
Execution time
30–90 seconds
Apps used
4 integrations
AI-powered
No
Difficulty
Beginner
Beginner
Workflow diagram

End-to-end scenario flow

Read-only visualization of how data moves from trigger to final result.

Trigger
Google Docs
New product image
AI
OpenAI
Analyze image & draft captions
Step 2
Meta Insights
Rank hashtag pool
Result
Slack
Deliver caption set
Step-by-step

How each step runs

  1. 1
    Google DocsTrigger
    New product image

    Image uploaded to Google Drive captions folder or Typeform

  2. 2
    OpenAI
    Analyze image & draft captions

    Vision model reads image and Airtable product data for three caption styles

  3. 3
    Meta Insights
    Rank hashtag pool

    Pull top hashtags from historical Instagram performance

  4. 4
    Slack
    Deliver caption set

    Three captions with ranked hashtags sent for review

Apps used

Connected applications

Google Docs

Sends

OpenAI

Sends

Meta Insights

Sends

Slack

Sends

Summary

Automation summary

Trigger
New image in Google Drive `captions` folder or Typeform upload
Inputs
New image in Google Drive `captions` folder or Typeform upload, Business Name, Notification Email, Timezone
Outputs
Three captions with ranked hashtags sent for review, OpenAI analyze image & draft captions, Meta Insights rank hashtag pool
Business goal
Automate caption generator end-to-end with accurate app routing.
Execution frequency
Real-time on event
Estimated runtime
30–90 seconds
Error handling
Failed steps retry up to 3 times with exponential backoff; persistent failures notify your configured channel and log to the run history.
Dependencies
Google Docs, Airtable, OpenAI, Meta Insights
Benefits

Why use this automation?

Save ~9 hours/week

Remove repetitive steps from Caption Generator so your team focuses on high-value work.

Reduce manual work

Connected apps sync data automatically instead of copy-paste between dashboards.

Prevent human errors

Standardized logic runs the same way every time, with retries on failure.

Faster response times

Events trigger immediate actions instead of waiting for someone to check a queue.

Requirements

What you need to get started

Required apps

  • Google Docs
  • Airtable
  • OpenAI
  • Meta Insights

Required accounts

  • Active Google Docs workspace with API access
  • Active Airtable workspace with API access
  • Active OpenAI workspace with API access
  • Active Meta Insights workspace with API access
  • Shata Automation workspace (free tier supported)

Required API keys

  • OAuth tokens for each connected integration

Permissions

  • Read access on trigger sources (forms, sheets, webhooks, or CRM objects)
  • Write access on destination apps (email, chat, CRM, or storage)

Estimated setup time

  • 15 min including app authorization and test run
  • Difficulty: Beginner

Optional apps

  • Typeform (optional)
  • Slack (optional)

Automation runtime

Activate this template

PartialSome steps run in preview until their integrations go live.

Connect required apps via OAuth or API keys. Credentials are encrypted server-side. Dev test runs mock external actions when connections are missing.

Draft
0%
Activation readiness

Est. setup time: ~12 min

Required connections

  • Google Drive(required)
    Test-onlyGoogle Drive: workflow actions run in preview
    Missing
  • OpenAI(required)
    Missing
  • Meta (Facebook & Instagram)(required)
    PreviewMeta (Facebook & Instagram): workflow actions run in preview
    Missing
  • Missing connection: Google Drive
  • Missing connection: OpenAI
  • Missing connection: Meta (Facebook & Instagram)
Manage all connections →View all installations →

Workflow summary

Trigger
New image in Google Drive `captions` folder or Typeform upload
Steps
4 nodes
Required apps
3
Optional apps
1

Trigger

Form submission trigger

Activate this workflow to provision the trigger endpoint.

Run history

No runs yet. Install the template and run a test, or activate to receive webhook/schedule runs.

FreeBeginnerPartial15 min setup3.85.0k installs · 254 reviews
Customize for My Business
Analytics

Template performance

38.9k
Views
5.0k
Installs
375
Favorites
3.8
Avg rating
13%
Conversion
15 min
Setup time
96%
Success rate
109
Trending score
Most used integrations
Google DriveOpenAIMeta (Facebook & Instagram)

Triggered when a new image lands in a Google Drive folder tagged `captions` or when you upload via a Typeform link, this workflow sends the image to GPT-4o Vision, reads your product sheet from Airtable, and returns three caption styles—story-driven, benefit-led, and question-hook—plus a ranked hashtag set pulled from your top-performing Instagram posts via Meta Graph API.

Some steps run in preview until their integrations go live.

Required apps
Google DriveTest-onlyOpenAILiveMeta (Facebook & Instagram)Preview
Optional apps
SlackLive
All integrations
Google DriveOpenAIMeta (Facebook & Instagram)Slack
Workflow preview

How Caption Generator runs

1
Trigger
Link product metadata
2
Process
Rule engine
3
Action
google-drive
4
Notify
Alert & log
Google DriveOpenaiMeta Facebook InstagramSlack
Setup steps

Get started in 5 steps

  1. 1
    Wire media intake

    Connect Google Drive, Typeform, Airtable, OpenAI, and Instagram Graph API. Set the folder ID and form webhook URL.

  2. 2
    Link product metadata

    Map Airtable columns—SKU, price, key benefit, audience—to caption context fields.

  3. 3
    Train hashtag pool

    Pull last 90 days of post IDs from Instagram, extract hashtags from top 20% engagement posts, and cache as a weighted pool.

  4. 4
    Choose caption styles

    Enable or disable story, benefit, and question formats. Set default CTA—Shop Now, Link in Bio, or DM keyword.

  5. 5
    Test with sample SKU

    Upload a product photo, verify three distinct captions arrive in Slack or email within 60 seconds.

Variables

Configurable settings

VariableTypeDefaultRequired
Business NametextYour BusinessYes
Notification EmailemailYes
TimezoneselectYes
Slack Channeltext#generalNo
FAQ

Frequently asked questions

Does it work without product data in Airtable?

It can use only the image, but captions improve significantly when SKU and benefit fields are populated.

Can captions include Arabic?

Yes. Enable bilingual output and specify primary language in workflow settings.

How are hashtags ranked?

Weighted by engagement rate from your historical posts, not generic popularity lists.

Will it duplicate recent captions?

The workflow checks the last 30 captions in Airtable and avoids repeating hook structures.

Get started

Customize Caption Generator for your business

Our team can adapt this template to your exact workflow, apps, and brand requirements.