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E-commerce Automation

Order Tracking

Send proactive shipping updates via email, SMS, and WhatsApp from carrier webhooks.

Automation overview

What this automation does

This automation starts when shippo or AfterShip tracking status webhook. It runs connected app steps, then shippo or AfterShip tracking webhook on label created, in transit, out for delivery, delivered triggers branded Gmail timeline email, Twilio SMS with tracking l.

Trigger
Shippo or AfterShip tracking status webhook
Main actions
Final outcome
Shippo or AfterShip tracking webhook on label created, in transit, out for deliv…
Execution time
1–3 minutes
Apps used
7 integrations
AI-powered
No
Difficulty
Beginner
Beginner
Workflow diagram

End-to-end scenario flow

Read-only visualization of how data moves from trigger to final result.

Trigger
Shippo
Webhook received
Router
Webhooks
Tracking
Result
Shopify
Workflow complete
Step-by-step

How each step runs

  1. 1
    ShippoTrigger
    Webhook received

    Shippo or AfterShip tracking status webhook

  2. 2
    Webhooks
    Tracking

    Shippo or AfterShip tracking webhook on label created, in transit, out for delivery, delivered triggers branded Gmail timeline email, Twilio SMS with tracking l

  3. 3
    Gmail
    Tracking

    Shippo or AfterShip tracking webhook on label created, in transit, out for delivery, delivered triggers branded Gmail timeline email, Twilio SMS with tracking l

  4. 4
    Twilio
    Tracking

    Shippo or AfterShip tracking webhook on label created, in transit, out for delivery, delivered triggers branded Gmail timeline email, Twilio SMS with tracking l

  5. 5
    WhatsApp
    Tracking

    Shippo or AfterShip tracking webhook on label created, in transit, out for delivery, delivered triggers branded Gmail timeline email, Twilio SMS with tracking l

  6. 6
    Shopify
    Tracking

    Shippo or AfterShip tracking webhook on label created, in transit, out for delivery, delivered triggers branded Gmail timeline email, Twilio SMS with tracking l

  7. 7
    Shopify
    Workflow complete

    Shippo or AfterShip tracking webhook on label created, in transit, out for delivery, delivered triggers branded Gmail timeline email, Twilio SMS with tracking l

Apps used

Connected applications

Shippo

Tracking

Webhooks

Tracking

Gmail

Tracking

Twilio

Tracking

WhatsApp

Tracking

Shopify

Tracking

X (Twitter)

Tracking

Summary

Automation summary

Trigger
Shippo or AfterShip tracking status webhook
Inputs
Shippo or AfterShip tracking status webhook, Business Name, Notification Email, Timezone
Outputs
Shippo or AfterShip tracking webhook on label created, in transit, out for delivery, delivered triggers branded Gmail timeline email, Twilio SMS with tracking l
Business goal
Automate order tracking end-to-end with accurate app routing.
Execution frequency
Real-time on event
Estimated runtime
30–90 seconds
Error handling
Failed steps retry up to 3 times with exponential backoff; persistent failures notify your configured channel and log to the run history.
Dependencies
Shippo, Webhooks, Gmail
Benefits

Why use this automation?

Save ~10 hours/week

Remove repetitive steps from Order Tracking so your team focuses on high-value work.

Reduce manual work

Connected apps sync data automatically instead of copy-paste between dashboards.

Prevent human errors

Standardized logic runs the same way every time, with retries on failure.

Requirements

What you need to get started

Required apps

  • Shippo
  • Webhooks
  • Gmail

Required accounts

  • Active Shippo workspace with API access
  • Active Webhooks workspace with API access
  • Active Gmail workspace with API access
  • Shata Automation workspace (free tier supported)

Required API keys

  • OAuth tokens for each connected integration

Permissions

  • Read access on trigger sources (forms, sheets, webhooks, or CRM objects)
  • Write access on destination apps (email, chat, CRM, or storage)

Estimated setup time

  • 15 min including app authorization and test run
  • Difficulty: Beginner

Optional apps

  • Twilio (optional)
  • WhatsApp (optional)
  • Shopify (optional)
  • X (Twitter) (optional)

Automation runtime

Activate this template

PartialSome steps run in preview until their integrations go live.

Connect required apps via OAuth or API keys. Credentials are encrypted server-side. Dev test runs mock external actions when connections are missing.

Draft
0%
Activation readiness

Est. setup time: ~11 min

Required connections

  • shippo(required)
    Previewshippo: workflow actions run in preview
    Missing
  • webhooks(required)
    Previewwebhooks: workflow actions run in preview
    Missing
  • Gmail(required)
    Missing
  • Twilio(required)
    PreviewTwilio: workflow actions run in preview
    Missing
  • Missing connection: shippo
  • Missing connection: webhooks
  • Missing connection: Gmail
  • Missing connection: Twilio
Manage all connections →View all installations →

Workflow summary

Trigger
Shippo or AfterShip tracking status webhook
Steps
7 nodes
Required apps
4
Optional apps
2

Trigger

Webhook trigger

Activate this workflow to provision the trigger endpoint.

Run history

No runs yet. Install the template and run a test, or activate to receive webhook/schedule runs.

FreeBeginnerPartial15 min setup4.11.9k installs · 177 reviews
Customize for My Business
Analytics

Template performance

41.7k
Views
1.9k
Installs
780
Favorites
4.1
Avg rating
4.5%
Conversion
15 min
Setup time
97%
Success rate
67
Trending score
Most used integrations
shippoWebhooksGmail

Shippo or AfterShip tracking webhook on label created, in transit, out for delivery, delivered triggers branded Gmail timeline email, Twilio SMS with tracking link, optional WhatsApp template for MENA customers, updates Shopify fulfillment status, and creates support ticket if exception scan detected.

Some steps run in preview until their integrations go live.

Required apps
ShippoPreviewWebhooksPreviewGmailLiveTwilioPreview
Optional apps
WhatsAppPreviewShopifyPreview
All integrations
ShippoWebhooksGmailTwilioWhatsAppShopify
Workflow preview

How Order Tracking runs

1
Trigger
Map status messages
2
Process
Rule engine
3
Action
shippo
4
Notify
Alert & log
ShippoWebhooksGmailTwilioWhatsappShopify
Setup steps

Get started in 5 steps

  1. 1
    Connect carriers and comms

    Shippo/AfterShip, Shopify fulfillments, Gmail, Twilio SMS/WhatsApp, Zendesk.

  2. 2
    Map status messages

    Each carrier status → customer message template with ETA if available.

  3. 3
    Configure channel prefs

    Customer marketing prefs determine SMS vs email vs WhatsApp.

  4. 4
    Handle exceptions

    Failed delivery attempt creates Zendesk ticket with carrier note.

  5. 5
    Test tracking journey

    Sandbox label through all status webhooks to customer messages.

Variables

Configurable settings

VariableTypeDefaultRequired
Business NametextYour BusinessYes
Notification EmailemailYes
TimezoneselectYes
Shopify Store DomaintextNo
Gmail Search Querytextis:unreadNo
FAQ

Frequently asked questions

Split shipments?

Multiple tracking numbers send separate message threads per package.

Pickup orders?

Branch skips carrier; sends ready-for-pickup SMS when store marks ready.

Arabic tracking?

Locale from order selects Arabic message templates.

B2B bulk?

Consolidated daily digest email for accounts with >10 daily shipments.

Get started

Customize Order Tracking for your business

Our team can adapt this template to your exact workflow, apps, and brand requirements.