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E-commerce Automation

Review Request

Collect product reviews after delivery with photo incentive and moderation queue.

Automation overview

What this automation does

This automation starts when order delivered status + 5 day delay. It gmail send review request and meta insights ugc follow-up, then review click and conversion tracked in ROI spreadsheet.

Trigger
Order delivered status + 5 day delay
Main actions
Gmail send review request → Meta Insights uGC follow-up
Final outcome
Review click and conversion tracked in ROI spreadsheet
Execution time
30–90 seconds
Apps used
4 integrations
AI-powered
No
Difficulty
Advanced
Advanced
Workflow diagram

End-to-end scenario flow

Read-only visualization of how data moves from trigger to final result.

Trigger
Shopify
Order delivered
Step 1
Gmail
Send review request
Step 2
Meta Insights
UGC follow-up
Result
Google Sheets
Track review rate
Step-by-step

How each step runs

  1. 1
    ShopifyTrigger
    Order delivered

    Shopify fulfillment delivered webhook with delay

  2. 2
    Gmail
    Send review request

    Branded email with product review link

  3. 3
    Meta Insights
    UGC follow-up

    Optional social UGC request for high-value orders

  4. 4
    Google Sheets
    Track review rate

    Review click and conversion tracked in ROI spreadsheet

Apps used

Connected applications

Shopify

Delivered

Gmail

Delivered

Meta Insights

Delivered

Google Sheets

Delivered

Summary

Automation summary

Trigger
Order delivered status + 5 day delay
Inputs
Order delivered status + 5 day delay, Business Name, Notification Email, Timezone
Outputs
Review click and conversion tracked in ROI spreadsheet, Gmail send review request, Meta Insights uGC follow-up
Business goal
Automate review request end-to-end with accurate app routing.
Execution frequency
On demand with batch fallback
Estimated runtime
30–90 seconds
Error handling
Failed steps retry up to 3 times with exponential backoff; persistent failures notify your configured channel and log to the run history.
Dependencies
Shopify, Gmail
Benefits

Why use this automation?

Save ~8 hours/week

Remove repetitive steps from Review Request so your team focuses on high-value work.

Reduce manual work

Connected apps sync data automatically instead of copy-paste between dashboards.

Prevent human errors

Standardized logic runs the same way every time, with retries on failure.

Requirements

What you need to get started

Required apps

  • Shopify
  • Gmail

Required accounts

  • Active Shopify workspace with API access
  • Active Gmail workspace with API access
  • Shata Automation workspace (free tier supported)

Required API keys

  • OAuth tokens for each connected integration

Permissions

  • Read access on trigger sources (forms, sheets, webhooks, or CRM objects)
  • Write access on destination apps (email, chat, CRM, or storage)

Estimated setup time

  • 20 min including app authorization and test run
  • Difficulty: Advanced

Optional apps

  • Meta Insights (optional)
  • Google Sheets (optional)

Automation runtime

Activate this template

PartialSome steps run in preview until their integrations go live.

Connect required apps via OAuth or API keys. Credentials are encrypted server-side. Dev test runs mock external actions when connections are missing.

Draft
0%
Activation readiness

Est. setup time: ~13 min

Required connections

  • Shopify(required)
    PreviewShopify: workflow actions run in preview
    Missing
  • Gmail(required)
    Missing
  • Meta (Facebook & Instagram)(required)
    PreviewMeta (Facebook & Instagram): workflow actions run in preview
    Missing
  • Missing connection: Shopify
  • Missing connection: Gmail
  • Missing connection: Meta (Facebook & Instagram)
Manage all connections →View all installations →

Workflow summary

Trigger
Order delivered status + 5 day delay
Steps
4 nodes
Required apps
3
Optional apps
1

Trigger

New order trigger

Activate this workflow to provision the trigger endpoint.

Run history

No runs yet. Install the template and run a test, or activate to receive webhook/schedule runs.

FreeAdvancedPartial20 min setup4.39.5k installs · 75 reviews
Customize for My Business
Analytics

Template performance

20.9k
Views
9.5k
Installs
458
Favorites
4.3
Avg rating
45.2%
Conversion
20 min
Setup time
94%
Success rate
83
Trending score
Most used integrations
ShopifyGmailMeta (Facebook & Instagram)

Delivered tracking webhook + 5 day delay sends Judge.me or Yotpo review request email with optional 10% next order code for photo review; low-star internal alert to support before publish if moderation enabled; syndicates approved reviews to Google Shopping feed metafields.

Some steps run in preview until their integrations go live.

Required apps
ShopifyPreviewGmailLiveMeta (Facebook & Instagram)Preview
Optional apps
Google SheetsLive
All integrations
ShopifyGmailMeta (Facebook & Instagram)Google Sheets
Workflow preview

How Review Request runs

1
Trigger
Configure timing and incentive
2
Process
Rule engine
3
Action
shopify
4
Notify
Alert & log
ShopifyGmailMeta Facebook InstagramGoogle Sheets
Setup steps

Get started in 5 steps

  1. 1
    Connect reviews platform

    AfterShip delivered webhook, Judge.me/Yotpo, Shopify metafields, Gmail, Slack.

  2. 2
    Configure timing and incentive

    5 days post-delivery; photo review unlocks discount code.

  3. 3
    Enable moderation

    ≤3 star reviews hold in queue; Slack notify support before publish.

  4. 4
    Syndicate to Google

    Approved reviews push to product metafields for Shopping ads.

  5. 5
    Test review flow

    Deliver test order; verify email and moderation on 2-star test.

Variables

Configurable settings

VariableTypeDefaultRequired
Business NametextYour BusinessYes
Notification EmailemailYes
TimezoneselectYes
Shopify Store DomaintextNo
Google Sheet IDtextNo
Sheet RangetextSheet1!A:ZNo
Gmail Search Querytextis:unreadNo
FAQ

Frequently asked questions

Multi-item orders?

Single email lists all products with per-SKU review links.

Repeat purchasers?

Request review only for SKUs not yet reviewed by customer.

Amazon buyers?

Separate branch respects Amazon review policy—no incentive email.

Arabic reviewers?

Email template AR for orders with AR locale.

Get started

Customize Review Request for your business

Our team can adapt this template to your exact workflow, apps, and brand requirements.