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Social Media Automation

Lead Collection

Capture social leads from bio links, DM keywords, and comment triggers into CRM with source tagging.

Automation overview

What this automation does

This automation starts when dM keyword match, comment trigger word, or Typeform submit from bio link. It typeform capture lead details and hubspot create crm contact, then welcome email fired; hot leads notify sales on Slack.

Trigger
DM keyword match, comment trigger word, or Typeform submit from bio link
Main actions
Typeform capture lead details → HubSpot create CRM contact
Final outcome
Welcome email fired; hot leads notify sales on Slack
Execution time
30–90 seconds
Apps used
4 integrations
AI-powered
No
Difficulty
Intermediate
Intermediate
Workflow diagram

End-to-end scenario flow

Read-only visualization of how data moves from trigger to final result.

Trigger
Meta Insights
DM keyword or comment trigger
Step 1
Typeform
Capture lead details
Step 2
HubSpot
Create CRM contact
Result
Klaviyo
Send welcome email
Step-by-step

How each step runs

  1. 1
    Meta InsightsTrigger
    DM keyword or comment trigger

    Instagram DM keyword INFO or comment trigger SEND

  2. 2
    Typeform
    Capture lead details

    Minimal email and phone capture form from bio link or private reply

  3. 3
    HubSpot
    Create CRM contact

    Normalize submission into HubSpot with UTM source tags

  4. 4
    Klaviyo
    Send welcome email

    Welcome email fired; hot leads notify sales on Slack

Apps used

Connected applications

Meta Insights

Creates

Typeform

Creates

HubSpot

Creates

Klaviyo

Creates

Summary

Automation summary

Trigger
DM keyword match, comment trigger word, or Typeform submit from bio link
Inputs
DM keyword match, comment trigger word, or Typeform submit from bio link, Business Name, Notification Email, Timezone
Outputs
Welcome email fired; hot leads notify sales on Slack, Typeform capture lead details, HubSpot create CRM contact
Business goal
Automate lead collection end-to-end with accurate app routing.
Execution frequency
Real-time on event
Estimated runtime
30–90 seconds
Error handling
Failed steps retry up to 3 times with exponential backoff; persistent failures notify your configured channel and log to the run history.
Dependencies
Meta Insights, HubSpot, Typeform
Benefits

Why use this automation?

Save ~2 hours/week

Remove repetitive steps from Lead Collection so your team focuses on high-value work.

Reduce manual work

Connected apps sync data automatically instead of copy-paste between dashboards.

Prevent human errors

Standardized logic runs the same way every time, with retries on failure.

Requirements

What you need to get started

Required apps

  • Meta Insights
  • HubSpot
  • Typeform

Required accounts

  • Active Meta Insights workspace with API access
  • Active HubSpot workspace with API access
  • Active Typeform workspace with API access
  • Shata Automation workspace (free tier supported)

Required API keys

  • OAuth tokens for each connected integration

Permissions

  • Read access on trigger sources (forms, sheets, webhooks, or CRM objects)
  • Write access on destination apps (email, chat, CRM, or storage)

Estimated setup time

  • 5 min including app authorization and test run
  • Difficulty: Intermediate

Optional apps

  • Klaviyo (optional)
  • Slack (optional)
  • Manychat (optional)

Automation runtime

Activate this template

PreviewSome steps run in preview until their integrations go live.

Connect required apps via OAuth or API keys. Credentials are encrypted server-side. Dev test runs mock external actions when connections are missing.

Draft
0%
Activation readiness

Est. setup time: ~13 min

Required connections

  • Meta (Facebook & Instagram)(required)
    PreviewMeta (Facebook & Instagram): workflow actions run in preview
    Missing
  • typeform(required)
    Previewtypeform: workflow actions run in preview
    Missing
  • HubSpot(required)
    PreviewHubSpot: workflow actions run in preview
    Missing
  • Missing connection: Meta (Facebook & Instagram)
  • Missing connection: typeform
  • Missing connection: HubSpot
Manage all connections →View all installations →

Workflow summary

Trigger
DM keyword match, comment trigger word, or Typeform submit from bio link
Steps
4 nodes
Required apps
3
Optional apps
1

Trigger

Form submission trigger

Activate this workflow to provision the trigger endpoint.

Run history

No runs yet. Install the template and run a test, or activate to receive webhook/schedule runs.

FreeIntermediatePreview5 min setup4.55.9k installs · 437 reviews
Customize for My Business
Analytics

Template performance

33.8k
Views
5.9k
Installs
136
Favorites
4.5
Avg rating
17.5%
Conversion
5 min
Setup time
93%
Success rate
93
Trending score
Most used integrations
Meta (Facebook & Instagram)TypeformHubSpot

Typeform or Manychat keyword `INFO` in Instagram DMs creates a lead capture flow; comment triggers like `SEND` on giveaway posts collect email via Meta private reply; all submissions normalize into HubSpot with UTM source `instagram-dm` or `comment-trigger`, fire a welcome email via Mailchimp, and notify sales Slack when lead score exceeds threshold from HubSpot rules.

Some steps run in preview until their integrations go live.

Required apps
Meta (Facebook & Instagram)PreviewTypeformPreviewHubSpotPreview
Optional apps
MailchimpPreview
All integrations
Meta (Facebook & Instagram)TypeformHubSpotMailchimp
Workflow preview

How Lead Collection runs

1
Trigger
Define trigger keywords
2
Process
Rule engine
3
Action
meta-facebook-instagram
4
Notify
Alert & log
Meta Facebook InstagramTypeformHubspotMailchimp
Setup steps

Get started in 5 steps

  1. 1
    Wire capture endpoints

    Connect Manychat or Meta private reply, Typeform, HubSpot, Mailchimp, and Slack.

  2. 2
    Define trigger keywords

    Set DM keywords and comment trigger words per campaign; map each to a HubSpot campaign ID.

  3. 3
    Build capture forms

    Minimal fields—email, phone, interest—to reduce drop-off; validate formats before CRM insert.

  4. 4
    Configure lead scoring handoff

    Sync HubSpot score thresholds; hot leads get Slack @mention to assigned rep.

  5. 5
    Test full capture path

    Comment `SEND` on test post, complete form, verify HubSpot contact and welcome email.

Variables

Configurable settings

VariableTypeDefaultRequired
Business NametextYour BusinessYes
Notification EmailemailYes
TimezoneselectYes
FAQ

Frequently asked questions

Duplicate contacts?

HubSpot upsert by email; duplicate submissions update source tags rather than create duplicates.

GDPR consent?

Add consent checkbox on Typeform; store consent timestamp on HubSpot contact property.

Phone-only leads?

Support phone as primary key with SMS welcome via Twilio instead of Mailchimp.

Export for ads?

Optional nightly sync of new leads to Meta Custom Audience via API.

Get started

Customize Lead Collection for your business

Our team can adapt this template to your exact workflow, apps, and brand requirements.