James O'Brien
CTO · DevFlow
★★★★★
Instagram to Facebook replaced a manual process that took 2 hours daily. ROI was clear within the first month.
+ Reliable triggers every time · Support team helped customize quickly
← Back to marketplace
Social Media Automation
Instagram to Facebook
Mirror Instagram feed posts to Facebook Page feed with link and CTA adjustments.
Automation overview
What this automation does
This automation starts when instagram publish webhook from Meta Graph API. It webhooks publish and google sheets creates, then and creates a Page feed post, storing cross-reference IDs in Google Sheets for audit.
Trigger
Instagram publish webhook from Meta Graph API
Main actions
Webhooks publish → Google Sheets creates
Final outcome
and creates a Page feed post, storing cross-reference IDs in Google Sheets for a…
Execution time
30–90 seconds
Apps used
3 integrations
AI-powered
No
Difficulty
Advanced
Advanced
Workflow diagram
End-to-end scenario flow
Read-only visualization of how data moves from trigger to final result.
Trigger
Meta Insights
Webhook received
Step 1
Webhooks
Publish
Step 2
Google Sheets
Creates
Result
Google Sheets
Workflow complete
Step-by-step
How each step runs
- 1Meta InsightsTriggerWebhook received
Instagram publish webhook from Meta Graph API
- 2WebhooksPublish
On each successful Instagram publish via Meta Graph API webhook, the workflow fetches the IG media object, adapts caption for Facebook Page tone
- 3Google SheetsCreates
and creates a Page feed post, storing cross-reference IDs in Google Sheets for audit.
- 4Google SheetsWorkflow complete
and creates a Page feed post, storing cross-reference IDs in Google Sheets for audit.
Apps used
Connected applications
Meta Insights
Publish
Webhooks
Publish
Google Sheets
Creates
Summary
Automation summary
- Trigger
- Instagram publish webhook from Meta Graph API
- Inputs
- Instagram publish webhook from Meta Graph API, Business Name, Notification Email, Timezone
- Outputs
- and creates a Page feed post, storing cross-reference IDs in Google Sheets for audit., Webhooks publish, Google Sheets creates
- Business goal
- Automate instagram to facebook end-to-end with accurate app routing.
- Execution frequency
- Real-time on event
- Estimated runtime
- 30–90 seconds
- Error handling
- Failed steps retry up to 3 times with exponential backoff; persistent failures notify your configured channel and log to the run history.
- Dependencies
- Meta Insights, Webhooks, Google Sheets
Benefits
Why use this automation?
Save ~7 hours/week
Remove repetitive steps from Instagram to Facebook so your team focuses on high-value work.
Reduce manual work
Connected apps sync data automatically instead of copy-paste between dashboards.
Prevent human errors
Standardized logic runs the same way every time, with retries on failure.
Faster response times
Events trigger immediate actions instead of waiting for someone to check a queue.
Requirements
What you need to get started
Required apps
- Meta Insights
- Webhooks
- Google Sheets
Required accounts
- Active Meta Insights workspace with API access
- Active Webhooks workspace with API access
- Active Google Sheets workspace with API access
- Shata Automation workspace (free tier supported)
Required API keys
- OAuth tokens for each connected integration
Permissions
- Read access on trigger sources (forms, sheets, webhooks, or CRM objects)
- Write access on destination apps (email, chat, CRM, or storage)
Estimated setup time
- 15 min including app authorization and test run
- Difficulty: Advanced
Automation runtime
Activate this template
PreviewSome steps run in preview until their integrations go live.
Connect required apps via OAuth or API keys. Credentials are encrypted server-side. Dev test runs mock external actions when connections are missing.
Draft
0%
Activation readiness
Est. setup time: ~8 min
Required connections
- ⚠ MissingMeta (Facebook & Instagram)(required)PreviewMeta (Facebook & Instagram): workflow actions run in preview
- ⚠ Missingwebhooks(required)Previewwebhooks: workflow actions run in preview
- • Missing connection: Meta (Facebook & Instagram)
- • Missing connection: webhooks
Workflow summary
- Trigger
- Instagram publish webhook from Meta Graph API
- Steps
- 4 nodes
- Required apps
- 2
- Optional apps
- 1
Trigger
Webhook trigger
Activate this workflow to provision the trigger endpoint.
Run history
No runs yet. Install the template and run a test, or activate to receive webhook/schedule runs.
FreeAdvancedPreview15 min setup★4.91.8k installs · 113 reviews
Analytics
Template performance
11.1k
Views
1.8k
Installs
653
Favorites
4.9
Avg rating
16.2%
Conversion
15 min
Setup time
92%
Success rate
66
Trending score
Most used integrations
Meta (Facebook & Instagram)WebhooksGoogle Sheets
On each successful Instagram publish via Meta Graph API webhook, the workflow fetches the IG media object, adapts caption for Facebook Page tone—removing IG-specific hashtags, adding Page CTA button metadata—and creates a Page feed post, storing cross-reference IDs in Google Sheets for audit.
Some steps run in preview until their integrations go live.
Required apps
Meta (Facebook & Instagram)PreviewWebhooksPreview
Optional apps
Google SheetsLive
All integrations
Meta (Facebook & Instagram)WebhooksGoogle Sheets
Workflow preview
How Instagram to Facebook runs
1
Trigger
Link Facebook Page
→
2
Process
Rule engine
→
3
Action
meta-facebook-instagram
→
4
Notify
Alert & log
Meta Facebook InstagramWebhooksGoogle Sheets
Setup steps
Get started in 5 steps
- 1Enable IG webhooks
Subscribe to `instagram` media publish events in Meta Developer Console and verify webhook URL.
- 2Link Facebook Page
Connect the paired Facebook Page ID and confirm admin permissions for feed publishing.
- 3Configure caption transforms
Rules to strip hashtag blocks, replace @mentions, and append Facebook-native CTA link format.
- 4Handle media types
Map IG carousel, reel, and single image to equivalent Page post types.
- 5Verify mirror loop
Publish a test IG post and confirm Page post appears within two minutes with logged IDs.
Variables
Configurable settings
| Variable | Type | Default | Required |
|---|---|---|---|
| Business Name | text | Your Business | Yes |
| Notification Email | — | Yes | |
| Timezone | select | — | Yes |
| Google Sheet ID | text | No | |
| Sheet Range | text | Sheet1!A:Z | No |
FAQ
Frequently asked questions
Will Reels mirror as Reels on Facebook?
Reels cross-post as Facebook Reels when aspect ratio and length meet Meta cross-post requirements.
Duplicate if I already posted to both?
Disable webhook for manual dual posts or add an Airtable flag `skip_fb_mirror` on scheduled content.
Comment sync?
Not included—this workflow handles feed publish only.
Scheduling delay?
Optional delay field—mirror immediately or hold FB post by N minutes.
Get started
Customize Instagram to Facebook for your business
Our team can adapt this template to your exact workflow, apps, and brand requirements.