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Social Media Automation

Influencer Outreach

Find creators matching niche filters, personalize outreach DMs, and track response pipeline in CRM.

Automation overview

What this automation does

This automation starts when weekly schedule + new row in Airtable influencer criteria sheet. It meta insights process via meta insights, tiktok process via tiktok, openai process via openai, manychat sends, and hubspot sends, then and sends outreach via Manychat or email from Hunter.io discovered addresses. Responses sync to HubSpot deal stage `Influencer Outreach` with follow-up reminder.

Trigger
Weekly schedule + new row in Airtable influencer criteria sheet
Main actions
Meta Insights process via Meta Insights → TikTok process via TikTok …
Final outcome
and sends outreach via Manychat or email from Hunter.io discovered addresses. Re…
Execution time
1–3 minutes
Apps used
7 integrations
AI-powered
No
Difficulty
Intermediate
Intermediate
Workflow diagram

End-to-end scenario flow

Read-only visualization of how data moves from trigger to final result.

Trigger
Airtable
Scheduled run
Step 1
Meta Insights
Process via Meta Insights
Step 2
TikTok
Process via TikTok
AI
OpenAI
Process via OpenAI
Step 4
Manychat
Sends
Step 5
HubSpot
Sends
Result
HubSpot
Workflow complete
Step-by-step

How each step runs

  1. 1
    AirtableTrigger
    Scheduled run

    Weekly schedule + new row in Airtable influencer criteria sheet

  2. 2
    Meta Insights
    Process via Meta Insights

    Weekly scrape of Instagram and TikTok profiles matching hashtag and follower range from your Airtable criteria feeds GPT-4o personalization

  3. 3
    TikTok
    Process via TikTok

    Weekly scrape of Instagram and TikTok profiles matching hashtag and follower range from your Airtable criteria feeds GPT-4o personalization

  4. 4
    OpenAI
    Process via OpenAI

    Weekly scrape of Instagram and TikTok profiles matching hashtag and follower range from your Airtable criteria feeds GPT-4o personalization

  5. 5
    Manychat
    Sends

    and sends outreach via Manychat or email from Hunter.io discovered addresses. Responses sync to HubSpot deal stage `Influencer Outreach` with follow-up reminder

  6. 6
    HubSpot
    Sends

    and sends outreach via Manychat or email from Hunter.io discovered addresses. Responses sync to HubSpot deal stage `Influencer Outreach` with follow-up reminder

  7. 7
    HubSpot
    Workflow complete

    and sends outreach via Manychat or email from Hunter.io discovered addresses. Responses sync to HubSpot deal stage `Influencer Outreach` with follow-up reminder

Apps used

Connected applications

Airtable

Process via Airtable

Meta Insights

Process via Meta Insights

TikTok

Process via TikTok

OpenAI

Process via OpenAI

Manychat

Sends

HubSpot

Sends

Google Calendar

Sends

Summary

Automation summary

Trigger
Weekly schedule + new row in Airtable influencer criteria sheet
Inputs
Weekly schedule + new row in Airtable influencer criteria sheet, Business Name, Notification Email, Timezone
Outputs
and sends outreach via Manychat or email from Hunter.io discovered addresses. Responses sync to HubSpot deal stage `Influencer Outreach` with follow-up reminder, Manychat sends, HubSpot sends
Business goal
Automate influencer outreach end-to-end with accurate app routing.
Execution frequency
Weekly
Estimated runtime
1–3 minutes
Error handling
Failed steps retry up to 3 times with exponential backoff; persistent failures notify your configured channel and log to the run history.
Dependencies
Airtable, Meta Insights, TikTok
Benefits

Why use this automation?

Save ~2 hours/week

Remove repetitive steps from Influencer Outreach so your team focuses on high-value work.

Reduce manual work

Connected apps sync data automatically instead of copy-paste between dashboards.

Prevent human errors

Standardized logic runs the same way every time, with retries on failure.

Requirements

What you need to get started

Required apps

  • Airtable
  • Meta Insights
  • TikTok

Required accounts

  • Active Airtable workspace with API access
  • Active Meta Insights workspace with API access
  • Active TikTok workspace with API access
  • Shata Automation workspace (free tier supported)

Required API keys

  • OAuth tokens for each connected integration

Permissions

  • Read access on trigger sources (forms, sheets, webhooks, or CRM objects)
  • Write access on destination apps (email, chat, CRM, or storage)

Estimated setup time

  • 45 min including app authorization and test run
  • Difficulty: Intermediate

Optional apps

  • OpenAI (optional)
  • Manychat (optional)
  • HubSpot (optional)
  • Google Calendar (optional)

Automation runtime

Activate this template

PartialSome steps run in preview until their integrations go live.

Connect required apps via OAuth or API keys. Credentials are encrypted server-side. Dev test runs mock external actions when connections are missing.

Draft
0%
Activation readiness

Est. setup time: ~15 min

Required connections

  • Airtable(required)
    PreviewAirtable: workflow actions run in preview
    Missing
  • Meta (Facebook & Instagram)(required)
    PreviewMeta (Facebook & Instagram): workflow actions run in preview
    Missing
  • tiktok(required)
    Previewtiktok: workflow actions run in preview
    Missing
  • OpenAI(required)
    Missing
  • Missing connection: Airtable
  • Missing connection: Meta (Facebook & Instagram)
  • Missing connection: tiktok
  • Missing connection: OpenAI
Manage all connections →View all installations →

Workflow summary

Trigger
Weekly schedule + new row in Airtable influencer criteria sheet
Steps
7 nodes
Required apps
4
Optional apps
2

Trigger

Schedule trigger

Activate this workflow to provision the trigger endpoint.

Run history

No runs yet. Install the template and run a test, or activate to receive webhook/schedule runs.

FreeIntermediatePartial45 min setup3.95.4k installs · 327 reviews
Customize for My Business
Analytics

Template performance

43.5k
Views
5.4k
Installs
588
Favorites
3.9
Avg rating
12.5%
Conversion
45 min
Setup time
92%
Success rate
75
Trending score
Most used integrations
AirtableMeta (Facebook & Instagram)TikTok

Weekly scrape of Instagram and TikTok profiles matching hashtag and follower range from your Airtable criteria feeds GPT-4o personalization—referencing recent post theme—and sends outreach via Manychat or email from Hunter.io discovered addresses. Responses sync to HubSpot deal stage `Influencer Outreach` with follow-up reminders in Google Calendar.

Some steps run in preview until their integrations go live.

Required apps
AirtablePreviewMeta (Facebook & Instagram)PreviewTikTokPreviewOpenAILive
Optional apps
ManychatPreviewHubSpotPreview
All integrations
AirtableMeta (Facebook & Instagram)TikTokOpenAIManychatHubSpot
Workflow preview

How Influencer Outreach runs

1
Trigger
Connect discovery and outreach
2
Process
Rule engine
3
Action
airtable
4
Notify
Alert & log
AirtableMeta Facebook InstagramTiktokOpenaiManychatHubspot
Setup steps

Get started in 5 steps

  1. 1
    Define creator criteria

    Set niche hashtags, follower min/max, engagement rate floor, and excluded regions in Airtable.

  2. 2
    Connect discovery and outreach

    Link Instagram/TikTok discovery API, Hunter.io, Manychat, HubSpot, OpenAI, and Google Calendar.

  3. 3
    Build personalization prompt

    Reference creator's latest post topic and your campaign brief; cap DM length under 300 characters.

  4. 4
    Set outreach throttle

    Max 15 DMs per day per account to avoid platform limits and spam perception.

  5. 5
    Review first outreach batch

    Approve 5 personalized drafts in Slack before enabling auto-send.

Variables

Configurable settings

VariableTypeDefaultRequired
Business NametextYour BusinessYes
Notification EmailemailYes
TimezoneselectYes
FAQ

Frequently asked questions

Cold DM compliance?

Throttle volume and personalize each message; avoid bulk identical copy.

Micro vs macro influencers?

Separate Airtable views with different follower ranges run as parallel workflow branches.

Track gifted product?

On positive response, create Asana task for product ship and link to HubSpot deal.

No email found?

DM-only path; email branch skipped without Hunter hit.

Get started

Customize Influencer Outreach for your business

Our team can adapt this template to your exact workflow, apps, and brand requirements.