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Social Media Automation

Brand Mention Monitor

Alert team when brand, product, or executive names appear across social platforms and news RSS.

Automation overview

What this automation does

This automation starts when continuous poll — mention keyword match on X, Reddit, Instagram, or news RSS. It meta insights alerts, rss feed alerts, slack alerts, openai alerts, and hubspot create, then and severity. Negative viral mentions create PagerDuty incidents; positive influencer mentions create HubSpot tasks for relationship team.

Trigger
Continuous poll — mention keyword match on X, Reddit, Instagram, or news RSS
Main actions
Meta Insights alerts → RSS Feed alerts …
Final outcome
and severity. Negative viral mentions create PagerDuty incidents; positive influ…
Execution time
1–3 minutes
Apps used
6 integrations
AI-powered
No
Difficulty
Beginner
Beginner
Workflow diagram

End-to-end scenario flow

Read-only visualization of how data moves from trigger to final result.

Trigger
X (Twitter)
Event detected
Step 1
Meta Insights
Alerts
Step 2
RSS Feed
Alerts
Step 3
Slack
Alerts
AI
OpenAI
Alerts
Step 5
HubSpot
Create
Result
HubSpot
Workflow complete
Step-by-step

How each step runs

  1. 1
    X (Twitter)Trigger
    Event detected

    Continuous poll — mention keyword match on X, Reddit, Instagram, or news RSS

  2. 2
    Meta Insights
    Alerts

    Continuous poll of X API, Reddit search, Instagram hashtag feeds, and Google News RSS for configured mention keywords fires Slack alerts tiered by sentiment

  3. 3
    RSS Feed
    Alerts

    Continuous poll of X API, Reddit search, Instagram hashtag feeds, and Google News RSS for configured mention keywords fires Slack alerts tiered by sentiment

  4. 4
    Slack
    Alerts

    Continuous poll of X API, Reddit search, Instagram hashtag feeds, and Google News RSS for configured mention keywords fires Slack alerts tiered by sentiment

  5. 5
    OpenAI
    Alerts

    Continuous poll of X API, Reddit search, Instagram hashtag feeds, and Google News RSS for configured mention keywords fires Slack alerts tiered by sentiment

  6. 6
    HubSpot
    Create

    and severity. Negative viral mentions create PagerDuty incidents; positive influencer mentions create HubSpot tasks for relationship team.

  7. 7
    HubSpot
    Workflow complete

    and severity. Negative viral mentions create PagerDuty incidents; positive influencer mentions create HubSpot tasks for relationship team.

Apps used

Connected applications

X (Twitter)

Alerts

Meta Insights

Alerts

RSS Feed

Alerts

Slack

Alerts

OpenAI

Alerts

HubSpot

Create

Summary

Automation summary

Trigger
Continuous poll — mention keyword match on X, Reddit, Instagram, or news RSS
Inputs
Continuous poll — mention keyword match on X, Reddit, Instagram, or news RSS, Business Name, Notification Email, Timezone
Outputs
and severity. Negative viral mentions create PagerDuty incidents; positive influencer mentions create HubSpot tasks for relationship team., OpenAI alerts, HubSpot create
Business goal
Automate brand mention monitor end-to-end with accurate app routing.
Execution frequency
Real-time on event
Estimated runtime
1–3 minutes
Error handling
Failed steps retry up to 3 times with exponential backoff; persistent failures notify your configured channel and log to the run history.
Dependencies
X (Twitter), Meta Insights, RSS Feed
Benefits

Why use this automation?

Save ~13 hours/week

Remove repetitive steps from Brand Mention Monitor so your team focuses on high-value work.

Reduce manual work

Connected apps sync data automatically instead of copy-paste between dashboards.

Prevent human errors

Standardized logic runs the same way every time, with retries on failure.

Faster response times

Events trigger immediate actions instead of waiting for someone to check a queue.

Requirements

What you need to get started

Required apps

  • X (Twitter)
  • Meta Insights
  • RSS Feed

Required accounts

  • Active X (Twitter) workspace with API access
  • Active Meta Insights workspace with API access
  • Active RSS Feed workspace with API access
  • Shata Automation workspace (free tier supported)

Required API keys

  • OAuth tokens for each connected integration

Permissions

  • Read access on trigger sources (forms, sheets, webhooks, or CRM objects)
  • Write access on destination apps (email, chat, CRM, or storage)

Estimated setup time

  • 5 min including app authorization and test run
  • Difficulty: Beginner

Optional apps

  • Slack (optional)
  • OpenAI (optional)
  • HubSpot (optional)

Automation runtime

Activate this template

PartialSome steps run in preview until their integrations go live.

Connect required apps via OAuth or API keys. Credentials are encrypted server-side. Dev test runs mock external actions when connections are missing.

Draft
0%
Activation readiness

Est. setup time: ~14 min

Required connections

  • x(required)
    Previewx: workflow actions run in preview
    ⚠ Missing
  • Meta (Facebook & Instagram)(required)
    PreviewMeta (Facebook & Instagram): workflow actions run in preview
    ⚠ Missing
  • rss feed(required)
    Previewrss-feed: workflow actions run in preview
    ⚠ Missing
  • Slack(required)
    ⚠ Missing
  • • Missing connection: x
  • • Missing connection: Meta (Facebook & Instagram)
  • • Missing connection: rss feed
  • • Missing connection: Slack
Manage all connections →View all installations →

Workflow summary

Trigger
Continuous poll — mention keyword match on X, Reddit, Instagram, or news RSS
Steps
7 nodes
Required apps
4
Optional apps
2

Trigger

Manual trigger

Run workflows on demand via Test run or Live test. Activate to enable scheduled/webhook triggers on other templates.

Run history

No runs yet. Install the template and run a test, or activate to receive webhook/schedule runs.

FreeBeginnerPartial5 min setup★4.73.8k installs · 115 reviews
Customize for My Business
Analytics

Template performance

48.0k
Views
3.8k
Installs
743
Favorites
4.7
Avg rating
7.9%
Conversion
5 min
Setup time
92%
Success rate
58
Trending score
Most used integrations
X (Twitter)Meta (Facebook & Instagram)RSS Feed

Continuous poll of X API, Reddit search, Instagram hashtag feeds, and Google News RSS for configured mention keywords fires Slack alerts tiered by sentiment—GPT-4o scores positive, neutral, negative—and severity. Negative viral mentions create PagerDuty incidents; positive influencer mentions create HubSpot tasks for relationship team.

Some steps run in preview until their integrations go live.

Required apps
X (Twitter)PreviewMeta (Facebook & Instagram)PreviewRSS FeedPreviewSlackLive
Optional apps
OpenAILiveHubSpotPreview
All integrations
X (Twitter)Meta (Facebook & Instagram)RSS FeedSlackOpenAIHubSpot
Workflow preview

How Brand Mention Monitor runs

1
Trigger
Connect monitoring sources
2
Process
Rule engine
3
Action
x
4
Notify
Alert & log
XMeta Facebook InstagramRss FeedSlackOpenaiHubspot
Setup steps

Get started in 5 steps

  1. 1
    Configure mention keywords

    Brand name, product SKUs, executive handles, and common misspellings in Airtable keyword table.

  2. 2
    Connect monitoring sources

    Authorize X API, Reddit API, Instagram hashtag feed, Google News RSS, Slack, PagerDuty, HubSpot.

  3. 3
    Set sentiment routing

    Negative + high reach → PagerDuty; positive influencer → HubSpot task; neutral → digest channel.

  4. 4
    Define reach threshold

    Minimum follower or upvote count before alert escalates beyond digest.

  5. 5
    Tune false positives

    Week one: all alerts to review channel; add exclude keywords for noise reduction.

Variables

Configurable settings

VariableTypeDefaultRequired
Business NametextYour BusinessYes
Notification Emailemail—Yes
Timezoneselect—Yes
Slack Channeltext#generalNo
FAQ

Frequently asked questions

Real-time or digest?

Critical negative mentions are real-time; neutral mentions batch hourly.

Competitor mention tracking?

Add competitor names as separate keyword set routed to strategy Slack channel only.

Arabic keyword support?

UTF-8 keywords supported across all sources.

Archive mentions?

All matches log to Google Sheets with URL, sentiment, reach estimate, and timestamp.

Get started

Customize Brand Mention Monitor for your business

Our team can adapt this template to your exact workflow, apps, and brand requirements.

Request custom automation →Talk to an expert