Shata Solutions
← Back to marketplace
Social Media Automation

Auto Reply Comments

Respond to comments with context-aware replies, FAQ routing, and spam filtering.

Automation overview

What this automation does

This automation starts when new comment webhook from Meta Graph API. It openai draft contextual reply and slack escalation approval, then auto-reply posted or human-approved reply published on platform. AI handles generation and decision logic in the middle of the flow.

Trigger
New comment webhook from Meta Graph API
Main actions
OpenAI draft contextual reply → Slack escalation approval
Final outcome
Auto-reply posted or human-approved reply published on platform
Execution time
30–90 seconds
Apps used
3 integrations
AI-powered
Yes
Difficulty
Beginner
AIBeginner
Workflow diagram

End-to-end scenario flow

Read-only visualization of how data moves from trigger to final result.

Trigger
Meta Insights
New comment webhook
AI
OpenAI
Draft contextual reply
Step 2
Slack
Escalation approval
Result
Meta Insights
Publish reply
Step-by-step

How each step runs

  1. 1
    Meta InsightsTrigger
    New comment webhook

    Instagram or Facebook comment webhook from Meta Graph API

  2. 2
    OpenAI
    Draft contextual reply

    GPT-4o uses Notion FAQ and Shopify catalog for reply

  3. 3
    Slack
    Escalation approval

    Ambiguous threads escalate to Slack for human reply

  4. 4
    Meta Insights
    Publish reply

    Auto-reply posted or human-approved reply published on platform

Apps used

Connected applications

Meta Insights

Process via Meta Insights

OpenAI

Process via OpenAI

Slack

Process via Slack

Summary

Automation summary

Trigger
New comment webhook from Meta Graph API
Inputs
New comment webhook from Meta Graph API, Business Name, Notification Email, Timezone
Outputs
Auto-reply posted or human-approved reply published on platform, OpenAI draft contextual reply, Slack escalation approval
Business goal
Automate auto reply comments end-to-end with accurate app routing.
Execution frequency
Real-time on event
Estimated runtime
30–90 seconds
Error handling
Failed steps retry up to 3 times with exponential backoff; persistent failures notify your configured channel and log to the run history.
Dependencies
Meta Insights, OpenAI, Notion, Shopify, AI provider API
Benefits

Why use this automation?

Save ~2 hours/week

Remove repetitive steps from Auto Reply Comments so your team focuses on high-value work.

Reduce manual work

Connected apps sync data automatically instead of copy-paste between dashboards.

Prevent human errors

Standardized logic runs the same way every time, with retries on failure.

Requirements

What you need to get started

Required apps

  • Meta Insights
  • OpenAI
  • Notion
  • Shopify

Required accounts

  • Active Meta Insights workspace with API access
  • Active OpenAI workspace with API access
  • Active Notion workspace with API access
  • Active Shopify workspace with API access
  • Shata Automation workspace (free tier supported)

Required API keys

  • OpenAI or compatible AI provider API key
  • OAuth tokens for each connected integration

Permissions

  • Read access on trigger sources (forms, sheets, webhooks, or CRM objects)
  • Write access on destination apps (email, chat, CRM, or storage)
  • Permission to send prompts to your AI provider

Estimated setup time

  • 20 min including app authorization and test run
  • Difficulty: Beginner

Optional apps

  • Slack (optional)

Automation runtime

Activate this template

PartialSome steps run in preview until their integrations go live.

Connect required apps via OAuth or API keys. Credentials are encrypted server-side. Dev test runs mock external actions when connections are missing.

Draft
0%
Activation readiness

Est. setup time: ~7 min

Required connections

  • Meta (Facebook & Instagram)(required)
    PreviewMeta (Facebook & Instagram): workflow actions run in preview
    ⚠ Missing
  • OpenAI(required)
    ⚠ Missing
  • • Missing connection: Meta (Facebook & Instagram)
  • • Missing connection: OpenAI
Manage all connections →View all installations →

Workflow summary

Trigger
New comment webhook from Meta Graph API
Steps
4 nodes
Required apps
2
Optional apps
1

Trigger

Webhook trigger

Activate this workflow to provision the trigger endpoint.

Run history

No runs yet. Install the template and run a test, or activate to receive webhook/schedule runs.

AIPremiumBeginnerPartial20 min setup★4.41.1k installs · 136 reviews
Customize for My Business
Analytics

Template performance

36.4k
Views
1.1k
Installs
712
Favorites
4.4
Avg rating
3.1%
Conversion
20 min
Setup time
97%
Success rate
88
Trending score
Most used integrations
Meta (Facebook & Instagram)OpenAISlack

Meta Graph API comment webhooks feed each new Instagram and Facebook comment into GPT-4o with your FAQ doc from Notion, product catalog from Shopify, and moderation rules. Spam and toxic comments get hidden; product questions get answers with link; praise gets a thank-you; ambiguous threads escalate to Slack for human reply within your SLA window.

Some steps run in preview until their integrations go live.

Required apps
Meta (Facebook & Instagram)PreviewOpenAILive
Optional apps
SlackLive
All integrations
Meta (Facebook & Instagram)OpenAISlack
Workflow preview

How Auto Reply Comments runs

1
Trigger
Load knowledge context
2
Process
AI decision layer
3
Action
meta-facebook-instagram
4
Notify
Alert & log
Meta Facebook InstagramOpenaiSlack
Setup steps

Get started in 5 steps

  1. 1
    Subscribe comment webhooks

    Enable Instagram and Facebook comment subscription events and verify endpoint.

  2. 2
    Load knowledge context

    Sync Notion FAQ pages and Shopify product URLs into prompt context cache, refresh daily.

  3. 3
    Define moderation tiers

    Blocklists, toxicity threshold, and auto-hide vs. auto-reply rules for sensitive topics.

  4. 4
    Set escalation SLA

    Comments the AI marks `unsure` create Slack tasks assigned to community manager with 4-hour deadline.

  5. 5
    Shadow mode test

    Run 48 hours logging suggested replies without posting; review accuracy before going live.

Variables

Configurable settings

VariableTypeDefaultRequired
Business NametextYour BusinessYes
Notification Emailemail—Yes
Timezoneselect—Yes
Brand VoiceselectProfessionalNo
Slack Channeltext#generalNo
AI prompt

System prompt template

You are a community manager for {brand}. Reply to social comments using FAQ and product data. Be warm, concise, and never invent product specs. If unsure, output action: escalate with reason.
FAQ

Frequently asked questions

Multiple languages in comments?

Detect language and reply in the same language using your bilingual FAQ source.

Rate limits from Meta?

Workflow batches replies with 2-second spacing to stay within Graph API limits.

Influencer comment priority?

Whitelist verified accounts for faster human review path instead of auto-reply.

Edit after auto-reply?

Humans can edit replies in Meta Business Suite; workflow logs overrides for prompt tuning.

Get started

Customize Auto Reply Comments for your business

Our team can adapt this template to your exact workflow, apps, and brand requirements.

Request custom automation →Talk to an expert