Real Estate

Price Alerts

Notify buyers and agents when watched listings change price or status.

Automation overview

What this automation does

This automation starts when daily MLS feed diff on watched listing IDs. It gmail saves and slack saves, then buyer saves watchlist MLS IDs in HubSpot property; MLS feed daily diff detects price cut, status pending/sold, or new photos; triggers personalized Gmail alert .

Trigger

Daily MLS feed diff on watched listing IDs

Main actions

Gmail saves → Slack saves

Final outcome

Buyer saves watchlist MLS IDs in HubSpot property; MLS feed daily diff detects p…

Execution time

30–90 seconds

Apps used

3 integrations

AI-powered

Difficulty

Intermediate

Workflow diagram

End-to-end scenario flow

Read-only visualization of how data moves from trigger to final result.

Trigger

HubSpot

Scheduled run

Step 1

Gmail

Saves

Step 2

Slack

Saves

Result

Slack

Workflow complete

Step-by-step

How each step runs

1
HubSpotTrigger
Scheduled run
Daily MLS feed diff on watched listing IDs
2
Gmail
Saves
Buyer saves watchlist MLS IDs in HubSpot property; MLS feed daily diff detects price cut, status pending/sold, or new photos; triggers personalized Gmail alert
3
Slack
Saves
Buyer saves watchlist MLS IDs in HubSpot property; MLS feed daily diff detects price cut, status pending/sold, or new photos; triggers personalized Gmail alert
4
Slack
Workflow complete
Buyer saves watchlist MLS IDs in HubSpot property; MLS feed daily diff detects price cut, status pending/sold, or new photos; triggers personalized Gmail alert

Apps used

Connected applications

HubSpot

Saves

Gmail

Saves

Slack

Saves

Summary

Automation summary

Trigger: Daily MLS feed diff on watched listing IDs
Inputs: Daily MLS feed diff on watched listing IDs, Business Name, Notification Email, Timezone
Outputs: Buyer saves watchlist MLS IDs in HubSpot property; MLS feed daily diff detects price cut, status pending/sold, or new photos; triggers personalized Gmail alert , Gmail saves, Slack saves
Business goal: Automate price alerts end-to-end with accurate app routing.
Execution frequency: Daily
Estimated runtime: 30–90 seconds
Error handling: Failed steps retry up to 3 times with exponential backoff; persistent failures notify your configured channel and log to the run history.
Dependencies: HubSpot, Gmail, Slack

Benefits

Why use this automation?

Save ~10 hours/week

Remove repetitive steps from Price Alerts so your team focuses on high-value work.

Reduce manual work

Connected apps sync data automatically instead of copy-paste between dashboards.

Prevent human errors

Standardized logic runs the same way every time, with retries on failure.

Requirements

What you need to get started

Required apps

HubSpot
Gmail
Slack

Required accounts

Active HubSpot workspace with API access
Active Gmail workspace with API access
Active Slack workspace with API access
Shata Automation workspace (free tier supported)

Required API keys

OAuth tokens for each connected integration

Permissions

Read access on trigger sources (forms, sheets, webhooks, or CRM objects)
Write access on destination apps (email, chat, CRM, or storage)

Estimated setup time

10 min including app authorization and test run
Difficulty: Intermediate

Automation runtime

Activate this template

PartialSome steps run in preview until their integrations go live.

Connect required apps via OAuth or API keys. Credentials are encrypted server-side. Dev test runs mock external actions when connections are missing.

Draft

Activation readiness

Est. setup time: ~8 min

Required connections

HubSpot(required)
PreviewHubSpot: workflow actions run in preview
⚠ Missing
Gmail(required)
⚠ Missing

• Missing connection: HubSpot
• Missing connection: Gmail

Manage all connections →View all installations →

Workflow summary

Trigger: Daily MLS feed diff on watched listing IDs
Steps: 4 nodes
Required apps: 2
Optional apps: 1

Trigger

Schedule trigger

Activate this workflow to provision the trigger endpoint.

Run history

No runs yet. Install the template and run a test, or activate to receive webhook/schedule runs.

FeaturedFreeIntermediatePartial10 min setup★4.55.8k installs · 429 reviews

Customize for My Business

Analytics

Template performance

12.2k

Views

5.8k

Installs

552

Favorites

4.5

Avg rating

47.6%

Conversion

10 min

Setup time

97%

Success rate

Trending score

Most used integrations

HubSpotGmailSlack

Buyer saves watchlist MLS IDs in HubSpot property; MLS feed daily diff detects price cut, status pending/sold, or new photos; triggers personalized Gmail alert with old vs new price and urgency copy, agent copy Slack, sold listing removes from active watch and triggers similar listings recommendation workflow.

Some steps run in preview until their integrations go live.

Required apps

HubSpotPreviewGmailLive

Optional apps

SlackLive

All integrations

HubSpotGmailSlack

Workflow preview

How Price Alerts runs

Trigger

Define diff triggers

→

Process

Rule engine

→

Action

hubspot

→

Notify

Alert & log

HubspotGmailSlack

Setup steps

Get started in 5 steps

1
Connect MLS and CRM
MLS daily feed, HubSpot watchlist, Gmail, Slack, recommendation workflow.
2
Define diff triggers
Price any decrease, status change, DOM milestone 30/60/90 optional.
3
Personalize alerts
Reference buyer search criteria why still relevant after price cut.
4
Agent notification
Slack agent owning contact with suggested follow-up script.
5
Test price drop
Simulate cut on watched ID; buyer and agent notified.

Variables

Configurable settings

Variable	Type	Default	Required
Business Name	text	Your Business	Yes
Notification Email	email	—	Yes
Timezone	select	—	Yes
Slack Channel	text	#general	No
Gmail Search Query	text	is:unread	No

FAQ

Frequently asked questions

Instant vs daily?

Hourly poll optional for hot market; default daily digest.

Multiple watchers same listing?

One MLS poll fans out to all watching contacts.

Investor alerts?

Cap rate recalc on rental listings when price changes.

Unsubscribe?

Alert email unsubscribe removes listing from watchlist.

Reviews

4.5

★4.5

429 total reviews

James O'Brien

CTO · DevFlow

★★★★★

3/28/2026

After two weeks live, Price Alerts has become core to our daily ops. Verified install — runs without babysitting.

+ Reliable triggers every time · Support team helped customize quickly

Nadia El-Sayed

Restaurant Owner · Frio Café

★★★★Verified install

3/11/2026

Price Alerts replaced a manual process that took 2 hours daily. ROI was clear within the first month.

+ Great documentation · Scales well as we grow

− Took longer than estimated for advanced config

Marcus Chen

Sales Manager · HubSpot Partner

★★★★★Verified install

2/22/2026

We deployed this across three locations and saw immediate time savings. The Price Alerts workflow handles edge cases we didn't expect it to.

+ AI quality exceeded expectations · Saved our team 10+ hours weekly

Emily Davis

Customer Success · SupportPro

★★★★

2/5/2026

Solid template. We duplicated and tweaked variables for our brand. Would recommend for teams starting automation.

+ Support team helped customize quickly · Setup was straightforward

Documentation

Template documentation

Overview

Requirements

Active hubspot account with API access
Active gmail account with API access
No AI provider required
Shata Automation workspace (free tier supported)

Supported apps

hubspotPreviewgmailLiveslackLive

Triggers

Daily MLS feed diff on watched listing IDs

Actions

Define diff triggers
Personalize alerts
Agent notification
Test price drop

Examples

Quick start

Activate Price Alerts with default variables and run a sandbox test.

Scenario: New user installs template and validates output in under 15 minutes.

Production rollout

Connect live apps, map business rules, enable monitoring alerts.

Scenario: Team deploys to workspace after QA sign-off on test runs.

Troubleshooting

Workflow fails on first run: Verify OAuth scopes for all required integrations and re-authorize if expired.
Variables not applying: Check required fields in the Configure Variables step; empty required values block activation.
Notifications not received: Confirm notification email and Slack channel IDs match your workspace settings.

Release notes

Version 1.2.0 — Improved reliability and Slack notifications for Price Alerts.

Versioning

Version history

Current version: 1.2.0

v1.2.0Current

8/12/2025

improvementImproved error handling and retry logic for failed runs.
featureAdded optional Slack notification on workflow completion.

v1.1.0

6/13/2025

featureNew variable: brand voice selector for AI-powered steps.
fixFixed timezone handling for scheduled triggers.

v1.0.0

4/14/2025

featureInitial marketplace release.

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Recommendations

Customize Price Alerts for your business

Our team can adapt this template to your exact workflow, apps, and brand requirements.

Request custom automation →Talk to an expert

Price Alerts

What this automation does

End-to-end scenario flow

How each step runs

Connected applications

Automation summary

Why use this automation?

What you need to get started

Required apps

Required accounts

Required API keys

Permissions

Estimated setup time

Activate this template

Required connections

Workflow summary

Trigger

Run history

Template performance

How Price Alerts runs

Get started in 5 steps

Configurable settings

Frequently asked questions

Template documentation

Overview

Requirements

Supported apps

Triggers

Actions

Examples

Troubleshooting

Release notes

Version history

Related templates

Listing Inquiry Auto Match

CRM

Contract Generation

Open House Follow Up

Customers also installed

Viewing Scheduler

Property Recommendation

CRM

Lead Capture

Trending this week

Canva Asset Approval Flow

To-do Manager

Pull Request Review Summary

Inbox Priority Briefing

Customize Price Alerts for your business

Template documentation

Overview

Requirements

Supported apps

Triggers

Actions

Examples

Troubleshooting

Release notes

Version history

Related templates

Listing Inquiry Auto Match

CRM

Contract Generation

Open House Follow Up

Customers also installed

Viewing Scheduler

Property Recommendation

CRM

Lead Capture

Trending this week

Canva Asset Approval Flow

To-do Manager

Pull Request Review Summary

Inbox Priority Briefing