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Sales Automation

Auto Follow Up

Send timed follow-up sequences when prospects go silent after quotes, demos, or proposals.

Automation overview

What this automation does

This automation starts when hubSpot deal idle timer — 3 days after `Quote Sent` or `Demo Completed`. It gmail send value email and klaviyo send case study, then day 10 WhatsApp nudge; any reply pauses sequence and alerts rep.

Trigger
HubSpot deal idle timer — 3 days after `Quote Sent` or `Demo Completed`
Main actions
Gmail send value email → Klaviyo send case study
Final outcome
Day 10 WhatsApp nudge; any reply pauses sequence and alerts rep
Execution time
30–90 seconds
Apps used
4 integrations
AI-powered
No
Difficulty
Beginner
Beginner
Workflow diagram

End-to-end scenario flow

Read-only visualization of how data moves from trigger to final result.

Trigger
HubSpot
Deal idle timer
Step 1
Gmail
Send value email
Step 2
Klaviyo
Send case study
Result
WhatsApp
WhatsApp nudge
Step-by-step

How each step runs

  1. 1
    HubSpotTrigger
    Deal idle timer

    HubSpot deal idle 3 days after Quote Sent or Demo Completed

  2. 2
    Gmail
    Send value email

    Day 3 personalized follow-up email from template

  3. 3
    Klaviyo
    Send case study

    Day 7 case study email to nurture sequence

  4. 4
    WhatsApp
    WhatsApp nudge

    Day 10 WhatsApp nudge; any reply pauses sequence and alerts rep

Apps used

Connected applications

HubSpot

Process via HubSpot

Gmail

Process via Gmail

Klaviyo

Send

WhatsApp

Send

Summary

Automation summary

Trigger
HubSpot deal idle timer — 3 days after `Quote Sent` or `Demo Completed`
Inputs
HubSpot deal idle timer — 3 days after `Quote Sent` or `Demo Completed`, Business Name, Notification Email, Timezone
Outputs
Day 10 WhatsApp nudge; any reply pauses sequence and alerts rep, Gmail send value email, Klaviyo send case study
Business goal
Automate auto follow up end-to-end with accurate app routing.
Execution frequency
Real-time on event
Estimated runtime
30–90 seconds
Error handling
Failed steps retry up to 3 times with exponential backoff; persistent failures notify your configured channel and log to the run history.
Dependencies
HubSpot, Gmail, Klaviyo
Benefits

Why use this automation?

Save ~9 hours/week

Remove repetitive steps from Auto Follow Up so your team focuses on high-value work.

Reduce manual work

Connected apps sync data automatically instead of copy-paste between dashboards.

Prevent human errors

Standardized logic runs the same way every time, with retries on failure.

Faster response times

Events trigger immediate actions instead of waiting for someone to check a queue.

Requirements

What you need to get started

Required apps

  • HubSpot
  • Gmail
  • Klaviyo

Required accounts

  • Active HubSpot workspace with API access
  • Active Gmail workspace with API access
  • Active Klaviyo workspace with API access
  • Shata Automation workspace (free tier supported)

Required API keys

  • OAuth tokens for each connected integration

Permissions

  • Read access on trigger sources (forms, sheets, webhooks, or CRM objects)
  • Write access on destination apps (email, chat, CRM, or storage)

Estimated setup time

  • 1 hour including app authorization and test run
  • Difficulty: Beginner

Optional apps

  • WhatsApp (optional)
  • Twilio (optional)
  • Typeform (optional)
  • Slack (optional)

Automation runtime

Activate this template

PartialSome steps run in preview until their integrations go live.

Connect required apps via OAuth or API keys. Credentials are encrypted server-side. Dev test runs mock external actions when connections are missing.

Draft
0%
Activation readiness

Est. setup time: ~11 min

Required connections

  • HubSpot(required)
    PreviewHubSpot: workflow actions run in preview
    Missing
  • Gmail(required)
    Missing
  • mailchimp(required)
    Previewmailchimp: workflow actions run in preview
    Missing
  • Missing connection: HubSpot
  • Missing connection: Gmail
  • Missing connection: mailchimp
Manage all connections →View all installations →

Workflow summary

Trigger
HubSpot deal idle timer — 3 days after `Quote Sent` or `Demo Completed`
Steps
4 nodes
Required apps
3
Optional apps
1

Trigger

Manual trigger

Run workflows on demand via Test run or Live test. Activate to enable scheduled/webhook triggers on other templates.

Run history

No runs yet. Install the template and run a test, or activate to receive webhook/schedule runs.

FreeBeginnerPartial1 hour setup4.14.7k installs · 61 reviews
Customize for My Business
Analytics

Template performance

39.7k
Views
4.7k
Installs
779
Favorites
4.1
Avg rating
11.7%
Conversion
1 min
Setup time
98%
Success rate
70
Trending score
Most used integrations
HubSpotGmailMailchimp

HubSpot deal idle 3 days after `Quote Sent` enters sequence—day 3 value email from template, day 7 case study Mailchimp send, day 10 WhatsApp nudge via Twilio if phone present, day 14 break-up email with feedback Typeform. Opens and clicks update deal engagement score; any reply pauses sequence and alerts assigned rep Slack.

Some steps run in preview until their integrations go live.

Required apps
HubSpotPreviewGmailLiveMailchimpPreview
Optional apps
WhatsAppPreview
All integrations
HubSpotGmailMailchimpWhatsApp
Workflow preview

How Auto Follow Up runs

1
Trigger
Define idle triggers
2
Process
Rule engine
3
Action
hubspot
4
Notify
Alert & log
HubspotGmailMailchimpWhatsapp
Setup steps

Get started in 5 steps

  1. 1
    Connect CRM and channels

    HubSpot sequences API, Mailchimp, Gmail, Twilio WhatsApp, Typeform, Slack.

  2. 2
    Define idle triggers

    Stages and day counts per sequence—quote, demo, proposal variants.

  3. 3
    Load email templates

    Personalize with deal name, rep signature, and product interest fields.

  4. 4
    Set pause rules

    Any inbound email, meeting booked, or stage change stops remaining steps.

  5. 5
    Simulate on test deal

    Accelerated timer in sandbox verifies four touches and pause on reply.

Variables

Configurable settings

VariableTypeDefaultRequired
Business NametextYour BusinessYes
Notification EmailemailYes
TimezoneselectYes
Gmail Search Querytextis:unreadNo
FAQ

Frequently asked questions

Same sequence for all products?

Branch by deal pipeline or product line with different template sets.

Rep override pause?

HubSpot `pause_followup` checkbox halts automation until unchecked.

Unsubscribe handling?

Mailchimp unsubscribe removes contact from all sales sequences.

WhatsApp without opt-in?

WhatsApp step skipped if no `whatsapp_opt_in` property true.

Get started

Customize Auto Follow Up for your business

Our team can adapt this template to your exact workflow, apps, and brand requirements.